BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, members of BoF Careers’ executive community gathered at Hôtel Plaza Athénée for a presentation on the future of generative artificial intelligence, or gen AI, in the fashion workplace.

BoF Careers exclusive presentation and networking event at the Plaza Athénée. Pictured from left: Robin Mellery-Pratt, BoF's head of content strategy, Charles Jones, associate director of business of development, and Shenel Wickramaratne, senior associate of content strategy. — BoF Careers' exclusive presentation and networking event at Hôtel Plaza Athénée. Pictured from left: Robin Mellery-Pratt, BoF's head of content strategy; Charles Jones, associate director of business development; and Shenel Wickramaratne, senior associate of content strategy. (Pierrick Rocher/BFA.com)

McKinsey & Company estimates that gen AI could add up to $275 billion of economic potential to apparel, fashion and luxury sectors’ operating profits. As a result, 73 percent of fashion executives expect to prioritise gen AI this year, as cited in BoF and McKinsey’s State of Fashion 2024 report.

Presented by The Business of Fashion’s head of content strategy, Robin Mellery-Pratt, and senior associate of content strategy, Shenel Wickramaratne, the BoF Careers event distilled the key insights from BoF Careers’ latest white paper — Incorporating Generative AI Into the Fashion Workplace, to provide tangible industry intelligence to its careers community.

The discussion was followed by a cocktail reception, with executives from Chloé, Hermès, Puig, Longchamp, Messika, Rabanne, Boucheron and Estée Lauder Companies, among others, in attendance.

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