Is Generative AI the New Fashion-Tech Bubble?
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights
Why Fashion’s Curation Problem Is so Hard to Solve
Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.
The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances
Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.
Case Studies & Reports
Latest News & Analysis
Unlocking Commercial Opportunities with Digital Product Passports
Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.
Unlocking Commercial Opportunities with Digital Product Passports
Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.
How Google Aims to Transform Shopping with AI
The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.
The E-Commerce Search Bar Gets an AI Makeover
To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.
After Months of Designing with AI, Norma Kamali Isn’t Looking Back
Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.
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Eyewear’s Disruption by Smart Glasses May Have Already Begun
Meta is widely expected to unveil its first augmented-reality glasses this week, but it's the company's more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.
How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem
As competition for customers’ discretionary spend intensifies, smart assortment planning — from size predictions to demand forecasting — can help brands and retailers stay ahead. BoF sits down with Style Arcade CEO and co-founder Michaela Wessels to learn more.
Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem
As competition for customers’ discretionary spend intensifies, smart assortment planning — from size predictions to demand forecasting — can help brands and retailers stay ahead. BoF sits down with Style Arcade CEO and co-founder Michaela Wessels to learn more.
Social Media’s Unsavoury Upside for Luxury Brands
Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.
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What Condé Nast’s Embrace of AI Means for Fashion Media
The magazine publisher is licensing its content to OpenAI, even as other publishers sue the company. We’ll know soon enough which approach can provide a path forward for the media industry as the technology reshapes the internet.
How Running Went High Tech
Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.
How Much Should Brands Worry About AI’s Environmental Impact?
AI’s appetite for energy is undeniable. It’s also not exceptional in the context of all the ways fashion businesses impact the environment.
What Fashion’s E-Commerce and Tech Professionals Need to Know Today
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
The News in Brief
Britain to Publish Online Safety Demands for Platforms in December
Ofcom announced that starting in December, social media companies must take decisive action against illegal content on their platforms.
Bytedance’s TikTok Cuts Hundreds of Jobs in Shift Towards AI Content Moderation
The move that reflects the company’s ongoing efforts to streamline operations amid rising regulatory pressures.
EssilorLuxottica Extends Smart Glasses Partnership With Meta
Although the launch of the first smart glasses struggled to gain traction among consumers, the latest version, introduced in late 2023, has sold more units in a few months than the previous ones did in two years.