Technology

Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.

Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.

A simple innovation still in use today likely allowed prehistoric humans to turn clothing into the complex social signals they are now, according to researchers.

Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?

The venture is a search and discovery platform for fashion that’s built around the capabilities of generative AI.

Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government’s innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market.

Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.

A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.

In a bid to take AR mainstream, L’Oréal and Snapchat have teamed with retail behemoth Walmart to bring their virtual try-on for hair colour to store shelves across the US.

It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.

The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.