Latest News & Analysis
Case Study | The Strategy That Brought Adidas Back From the Brink
Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.
Case Study | The Strategy That Brought Adidas Back From the Brink
Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.
Leveraging ‘Deal Days’ for Long-Term Marketplace Success
In 2024, US shoppers spent more than $14 billion online during Amazon’s 48-hour Prime Day sale. Here, Front Row’s Alexandra Carmody shares how Deal Day strategies can drive lasting success beyond immediate sales spikes.
This Week: Adidas, Prada Offer a Respite From a Grim Earnings Season
A slew of brands should report strong results even amid an unpredictable economy and slumping luxury sales.
The BoF Podcast | Robert Geller on the Power of Saying Yes
BoF founder and CEO Imran Amed sits down with Robert Geller to learn about his journey, the ups and downs of building an independent fashion label, and why he’s taken on his new role as creative director at Rag & Bone.
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The Blocking of the Tapestry-Capri Merger Spells Trouble for American Fashion
The dream of creating an American answer to LVMH and Kering faced a major setback this week after a federal judge championed the Federal Trade Commission’s narrow definition of the sub-luxury handbag market.
Western Brands Are Losing More Ground to Cheaper Chinese Rivals
China’s consumer frugality is fuelling sluggish earnings for global brands like L’Oréal and LVMH, while local rivals such as Proya Cosmetics thrive, capitalising on affordable products and strong online marketing.
Luxury Fortunes Lose $58 Billion as Pandemic Era Splurge Ends
The fortunes of France’s luxury billionaires — Bernard Arnault, Francoise Bettencourt Meyers, and Francois Pinault — have plummeted by a combined $58 billion this year as consumer demand for high-end goods declines, particularly in China.
Luxury Fortunes Lose $58 Billion as Pandemic Era Splurge Ends
The fortunes of France’s luxury billionaires — Bernard Arnault, Francoise Bettencourt Meyers, and Francois Pinault — have plummeted by a combined $58 billion this year as consumer demand for high-end goods declines, particularly in China.
Boohoo Rejects Criticism From Frasers Group as ‘Inaccurate and Unfair’
Boohoo has criticised Frasers Group’s attempt to install founder Mike Ashley as CEO, defending its debt refinancing strategy and emphasising the need for careful governance in leadership decisions.
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Is Fast Fashion Worth Recycling?
As the EU seeks to crack down on a growing glut of clothing waste, the rise of low-value ultra-fast-fashion, along with increased competition and geopolitical disruption, are putting pressure on the economics of collecting, sorting and recycling used textiles.
Is Fast Fashion Worth Recycling?
As the EU seeks to crack down on a growing glut of clothing waste, the rise of low-value ultra-fast-fashion, along with increased competition and geopolitical disruption, are putting pressure on the economics of collecting, sorting and recycling used textiles.
The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!
Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.
Fashion Trust Arabia Crowns Prize Winners
Nadine Mosallam, Yasmin Mansour and Reem Hamed are among this year’s winning designers, each receiving a financial grant of between $100,000 and $200,000.
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
The high-profile matchup between the New York Yankees and Los Angeles Dodgers has brands from both cities finding creative ways to take advantage, with or without an official MLB licence.