The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.
Retail
Analysis and advice from the front lines of the retail transformation.
Highlights
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
How Nike Ran Off Course
Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.
Case Studies & Reports
Latest News & Analysis
Case Study | The Strategy That Brought Adidas Back From the Brink
Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.
Case Study | The Strategy That Brought Adidas Back From the Brink
Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.
Leveraging ‘Deal Days’ for Long-Term Marketplace Success
In 2024, US shoppers spent more than $14 billion online during Amazon’s 48-hour Prime Day sale. Here, Front Row’s Alexandra Carmody shares how Deal Day strategies can drive lasting success beyond immediate sales spikes.
This Week: Adidas, Prada Offer a Respite From a Grim Earnings Season
A slew of brands should report strong results even amid an unpredictable economy and slumping luxury sales.
The Blocking of the Tapestry-Capri Merger Spells Trouble for American Fashion
The dream of creating an American answer to LVMH and Kering faced a major setback this week after a federal judge championed the Federal Trade Commission’s narrow definition of the sub-luxury handbag market.
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Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
The high-profile matchup between the New York Yankees and Los Angeles Dodgers has brands from both cities finding creative ways to take advantage, with or without an official MLB licence.
Mulberry to Cut Nearly a Quarter of Corporate Roles
The British handbag maker will lay off around 85 people globally as it aims to chart a path back to profitability after fending off a takeover bid from billionaire Mike Ashley’s Frasers Group.
The Era of Big Price Hikes Is Over, Giving Comfort to the Fed
Businesses are responding to customer fatigue with price increases by shifting focus to more affordable products, reflecting a broader trend that may help curb inflation and support continued Federal Reserve interest rate cuts.
Apple CEO’s Other Job: Helping Turn Nike Around
Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.
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What Fashion Retail Professionals Need to Know Today
BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.
Bloomingdale’s CEO on the Future of American Department Stores
To survive and even thrive, the ailing retail format doesn’t have to reinvent itself, according to Olivier Bron. Bringing his international experience to parent company Macy’s Inc., the new chief executive wants to give customers a more exciting experience and be a better partner to brand vendors.
Bloomingdale’s CEO on the Future of American Department Stores
To survive and even thrive, the ailing retail format doesn’t have to reinvent itself, according to Olivier Bron. Bringing his international experience to parent company Macy’s Inc., the new chief executive wants to give customers a more exciting experience and be a better partner to brand vendors.
What Victoria’s Secret’s Blast from the Past Says About Its Future
Response to the lingerie giant’s fashion show Tuesday night has been mostly positive, but its new CEO Hillary Super has her work cut out in order to steer the company toward growth again.
Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.
THE NEWS IN BRIEF
Boohoo Rejects Criticism From Frasers Group as ‘Inaccurate and Unfair’
Boohoo has criticised Frasers Group’s attempt to install founder Mike Ashley as CEO, defending its debt refinancing strategy and emphasising the need for careful governance in leadership decisions.
Mike Ashley Wants Boohoo to Make Him Its New CEO
Ashley's Frasers Group is the struggling fast fashion e-tailer's largest shareholder and is pushing for more control.
Amazon Sets Ultra-Low Pricing Plans for Temu Rival Store, The Information Reports
Amazon is reportedly implementing strict price caps for a new low-cost storefront, limiting items like jewellery to $8 and guitars to $13, in an effort to compete with discount rivals such as Temu and Shein.