Longchamp
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BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
Can the Champs Élysées Reinvent Itself?
The famous Paris shopping avenue has had a tough time of late, but luxury brands are still willing to commit.
What Prada’s 'Murderer Bag' Says About China's Luxury Market
Chinese consumers have come up with their own catchy nicknames for big-brand luxury products. Should executives tolerate, embrace or learn from this phenomenon? Read China Decoded to make sense of the market.
Has Luxury Become a Dirty Word in France?
Brands like Dior, Chanel and Yves Saint Laurent have always sold a piece of Paris — the world’s temple to luxury fashion — along with their handbags. But France’s bi-polar relationship with luxury is boiling over once again.
Shattered Glass and Smoking Ruins on Paris' Champs Elysées
The 18th consecutive Saturday of Yellow Vest protests targeted the Parisian avenue smashing banks, ransacking restaurants, burning newspaper kiosks and looting retail stores including Dior, Longchamp, Zara and Levis.
Chinese New Year Gives the Pig a Luxury Makeover
The Spring Festival celebration gives luxury brands including Gucci and Longchamp a chance to deliver capsule collections and potentially bump revenues after the holiday period.
Luxury Players Get Chinese New Year Jitters
In the wake of encouraging sales growth reported by LVMH, Tiffany & Co and Burberry, retailers are hoping that Spring Festival will be the silver lining brands need to counter dark clouds looming over the economy. Read China Decoded to make sense of the market.
Luxury Players Get Chinese New Year Jitters
In the wake of encouraging sales growth reported by LVMH, Tiffany & Co and Burberry, retailers are hoping that Spring Festival will be the silver lining brands need to counter dark clouds looming over the economy. Read China Decoded to make sense of the market.
Longchamp's Plan to Stay Competitive Amid Luxury Consolidation
The family-owned company is doubling down on the US and China, while amplifying its fashion offering. But as more of its peers sell to bigger groups, is it enough?
Longchamp to Invest in China to Revive Sales
By next year, its chief executive said the company aims to outperform growth in the broader luxury industry by increasing its presence in China.
Longchamp Gets Graphic Spin with Vahram Muratyan Collaboration
Vahram Muratyan, best known for his 'Paris Versus New York' series, has added his signature aesthetic to the Parisian brand's Le Pliage hero product.