‘Young Adult’ was a book fair genre. Now it’s a department store section.
From supplements to workout plans, the term GLP-1, the hormone associated with Ozempic, is popping up on a widespread range of new products as wellness brands join in on the weight loss drug boom.
The sector is rife with snappy buzzwords like ‘clean’ and ‘natural,’ but beneath the surface there’s little transparency around the actions companies are taking to back up these claims, according to a new report.
Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.
How advent calendars became a retailer’s secret weapon for fall sales.
With the help of brand protection agencies and lawyers, beauty labels are taking a stand against the sketchy sellers flooding their Amazon search results.
A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
This month, BoF Careers provides essential sector insights to help beauty professionals decode the industry’s creative landscape.
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.
In the first nine months of the year, the Swiss beauty firm saw its sales rise to $3.26 billion thanks to robust performance in Europe and gains in China and Latin America.
The consumer goods giant reported sales slightly ahead of expectations, with some growth in prestige beauty, but maintained its modest full-year guidance.
The German beauty conglomerate saw its sales lift ahead of analyst expectations, led by a north American rebound and skincare, but continued pressure in China weighed on overall growth.
The North Asia region, dominated by China, accounts for a quarter of group sales, but persistently weak demand in the world’s No. 2 economy has curbed consumer spending.
The European fragrance licensee beat analyst expectations in its third-quarter earnings, with sales lifting to $425 million.
The fund, Venrex BBCo I, will make investments of around $130,000 to $1.3 million in a variety of consumer and B2B beauty businesses.
The investment was led by Praetura Equity Finance, a Manchester-based fund dedicated to British businesses.
Per The Wall Street Journal, the hedge fund has taken a stake in the ailing consumer products firm, which has seen its stock price slide more than 18 percent since going public last year.
