P448

P448 is a forward-thinking Italian brand focused on channeling creativity and innovation into well-crafted styles. At our core, we are artists. We thrive in the subculture, and live to create it. Our mission is to action on the values we stand for: the right to self-expression, inclusivity, sustainability, transcending trends, and delivering original experiences — digitally and in-store — in over 30 countries.

Founded in 2014, P448 is based on the shared philosophy of ‘mixing and matching’. This ethos drives everything from the style aesthetics to the team DNA. We believe in using the knowledge of artisanal masters to inform future innovation.

Since inception, we have remained dedicated to researching and developing products that reduce our planetary footprint. Project Sustainability marks our most eco-conscious innovations—including sneakers made using recycled and upcycled leather and suede, invasive species skins like Lionfish and Burmese python, and even vegan apple leather. We introduced cutting edge packaging and shipping techniques designed to save two pounds of paper per order.

P448 is now venturing into a new brand extension. Sessions that are numbered editions in the most elevated fabrications, guided by clean design, subtle branding to build a modular wardrobe in footwear with unlimited combinations. The Paris-based Sessions team is set to expand and enhance the P448 brand identity which will be featured in Milan and Paris fashion weeks.