Major Brands Fret as ‘Dupes’ Lure Holiday ShoppersGrowing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Skims
Skims is a shapewear brand with inclusive size ranges, founded by Kim Kardashian in 2018 and headquartered in Los Angeles, US.
Partner content by Skims
SKIMS is the new, solution focused approach to shape enhancing undergarments, created by Kim Kardashian West.
Searching for the best shapewear and underwear over the years, Kim became frustrated with the lack of options available and couldn’t find anything that offered the right support, coverage or shade. This led her to cut up and dye pieces at home, sewing them together to get the solutions and results she wanted.
SKIMS is Kim’s answer to shapewear that actually works. Designed to smooth, enhance, lift and tone - each piece has a solution for every body.
Highlights
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
How Social Media Turned Athletes Into Fashion Marketing MachinesPlatforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Skims and Swarovski Announce CollaborationProjects
Latest News & Analysis
What a Fashion Company Is Worth Today
In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.
Workplace & Talent
How AI Is Changing Fashion’s Recruiting Process
A growing number of fashion and beauty brands are looking to AI to solve age-old recruiting challenges, from wading through piles of résumés to writing job postings — but even with all their promise, these new technologies aren’t without shortcomings.
How AI Is Changing Fashion’s Recruiting Process
A growing number of fashion and beauty brands are looking to AI to solve age-old recruiting challenges, from wading through piles of résumés to writing job postings — but even with all their promise, these new technologies aren’t without shortcomings.
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Marketing
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
What Birkenstock’s IPO Says About the Future of the Fashion Market
After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.
Why Fashion Brands and Wealthy Americans (Still) Love London
The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.
Lizzo’s Shapewear Brand Yitty Is Launching Its First Gender Neutral Line
A year after making a splash in the shapewear market, Yitty is expanding its product offering to underrepresented gender identities and ramping up its customer engagement efforts.
Emma and Jens Grede: The Power Couple Behind the Kardashian Industrial Complex
The architects of multiple retail triumphs, including Skims and Good American, share a personal and professional chemistry that fuels their success.