Too Faced
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Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
Power Moves | Sephora Names New President and CEO, Courrèges Hires Artistic Director From Louis Vuitton
This week, Martin Brok succeeded Chris de Lapuente as president and chief executive of LVMH-owned Sephora, while Nicolas Di Felice joined Courrèges as artistic director.
Why It's So Hard for Beauty Brands to Cross Over From One Category to Another
Amidst a booming skincare market, makeup-first labels are angling to become purveyors of moisturisers and serums, too. But can a brand be an authority in both?
Can Too Faced Keep Paying Off For Estée Lauder?
The 21-year-old makeup brand — and Estée Lauder Companies' biggest acquisition to date — is expanding into skincare. Co-founder Jerrod Blandino talks exclusively about the launch.
Investors: Beware the Beauty Bubble
Eager buyers are driving beauty and personal care valuations up, but industry insiders see risks.
The Fog is Lifting on the Luxury Goods Sector
The SLI continued its ascent this month on the back of some good corporate results and a rebound in China.
