Nars Cosmetics

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.

A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.

Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.

Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup.

Rihanna’s Fenty Beauty, Drunk Elephant, Charlotte Tilbury and others are using a variety of tactics to bypass a Chinese law that mandates animal testing for foreign brands.

The 25 year-old brand is about to double the size of its business for the third time in the past decade, on the back of sexually charged products like 1999's Orgasm blush. Many of its ‘90s peers haven’t been so lucky.

A new generation of celebrity makeup artists hopes to parlay social media influence into big business. But it takes more than a couple million Instagram followers to become the next Pat McGrath.

Widening losses in the US and Europe and a company supply shortage caused a 29 percent slide in fourth-quarter operating profit, despite an 8.9 percent rise in 2018 sales.

Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?

Hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools.