Nars

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.

Beauty brands are searching for the next blockbuster K-beauty product. Here’s why one contender — cushion foundation compacts — may be headed to a Sephora near you. 

Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.