Elyse Walker

For the last 19 years, the Israel-born designer has developed her independent American fashion label by producing high-quality, timeless basics.

Elysewalker, a chain of boutiques in the Los Angeles area, is opening an online shop this month, joining an already-crowded landscape of luxury fashion e-tailers. Here’s how it plans to stand out.

Every business has its own path to scale, from a fledgling start-up into a global brand. However, there are a handful of common challenges every brand must face, including hiring, growing the supply chain, market expansion and marketing.