Why Primark Went All-In on Rita OraThe stakes for the multi-year collaboration are high as the retailer looks to make a name for itself in the crowded US fast-fashion market.
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BECAUSE WE BRING THE FEELING At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to over 70,000 colleagues and over 430 stores in 16 countries today and growing. Our unique culture is underpinned by our values. We’re caring, dynamic and together. We always strive to put people first, we bravely push the boundaries, and we know that we achieve more as a team. So, what’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. It’s that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It’s what drives us every day. We have big plans for the future. We’re growing fast and transforming the way we do things. We’re opening stores in new countries and delighting customers in new ways. We’re making sustainability a priority with our Primark Cares strategy. We’re investing in the latest tech and making our supply chain as efficient as possible. All of this brings huge opportunities for our people to grow and make an impact – no matter where you work in the business. You’re our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
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Highlights
Why Primark Went All-In on Rita Ora
Primark Holds Prices Steady After Rita Ora Helps Lift Sales
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Why Primark Went All-In on Rita Ora
The elaborate collection features more than 300 items — whether it delivers will hinge on Ora’s star power and how much consumers’ buy into the authenticity.
