The Reformation

When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.

Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.

Fast-growing womenswear maker Reformation will be the next big test of whether a brand pitching sustainability can win over a wider audience and deliver on environmental promises.

Technologies that can recycle old clothes back into new ones have been touted as a holy-grail sustainability solution. As they begin to scale, the industry is facing a tricky new logistics challenge.

Tishman Speyer is redeveloping Rockefeller Center to include posh restaurants and stores from small, buzzy fashion brands, hoping to draw more New Yorkers to the area.

As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.

For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.

In a year where sweatpants, pyjamas and activewear dominated fashion, brands have had to adjust their own offerings just to survive. So, what sells?

The LA-based brand is laying out a new set of commitments designed to decouple its growth from its environmental impact.

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.