Head of E-commerce (London UK Based ONLY)

**CANDIDATES MUST HAVE THE RIGHT TO WORK IN THE UK**

Overview: 

Ashcorp is a global group that is the leading fashion retail company in Africa, with over 100 internationally coveted designer brands via ASHLUXURY.com. We are dedicated to fostering the development of a suite of socially conscious and impactful minority-led brands via YAART PROJECT. Some of our brands include ashluxe, plus234Labs, and Vertical Rave. Our Design Ethos is: Exploring native aesthetics through the lens of aspiration, tailoring, streetwear, sportswear, and lifestyle in a contemporary sense. Founded in 2017 by Yinka Ash, Ashcorp operates branches in London and Lagos.

About the job:

Ashcorp has embarked on an exciting search for a dynamic and driven individual to join a leading international apparel brand based in London as their new Head of e-commerce.

This presents an exciting opportunity to be part of a heritage brand that has not only defined but continues to innovate in the world of premium fashion. With a rich history spanning nearly a decade, this company offers the chance to contribute to its legacy while driving forward into the digital age. You will collaborate with iconic global brands and play a pivotal role in shaping omnichannel strategies that enhance customer experiences across physical and digital platforms.

The head of e-commerce will report to the CEO and be responsible for leading the omnichannel strategy to unify the customer journey across physical stores and digital sales channels. 

Play your part in our team's success:

As the head of e-commerce, you will play a crucial role in helping our businesses optimize our online presence, increase revenue, and improve customer experiences across digital platforms. You will lead the digital strategy and execution for the company’s e-commerce operations and be responsible for overseeing the development, optimization, and scaling of digital channels, ensuring the business meets its growth targets.

Responsibilities:

E-commerce Strategy:

• Develop and implement a comprehensive e-commerce strategy to drive traffic, conversion, and revenue growth.
• Lead efforts to enhance the online shopping experience, optimizing for UX/UI, personalization, and mobile-first design.
• Partner with the marketing team to develop and execute digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Oversee e-commerce platform performance, ensuring uptime, speed, and security.
• Lead A/B testing and other data-driven initiatives to continuously improve the e-commerce platform.
• Manage e-commerce partnerships, including payment processors, logistics, and fulfillment services.

Conversion Rate Optimization (CRO):

• Develop and execute data-driven strategies to increase conversion rates, reduce cart abandonment, and improve average order value (AOV).
• Utilise analytics tools (e.g., Google Analytics, Hotjar) to monitor site performance and identify bottlenecks or drop-off points in the sales funnel.
• Recommend changes to landing pages, checkout processes, and product displays to enhance conversion rates.

Digital Marketing & SEO:

• Advise on and develop digital marketing strategies, including search engine optimization (SEO), paid search (PPC), social media, and email marketing campaigns.
• Ensure alignment between e-commerce platforms and marketing strategies to drive traffic, improve acquisition costs, and maximize return on ad spend (ROAS).
• Conduct competitive analysis and keyword research to improve organic rankings and search visibility.

Platform Selection & Implementation:

• Guides in selecting and implementing the right e-commerce platforms (Shopify, Magento, WooCommerce, etc.) based on the business needs.
• Offer solutions on e-commerce tools and technologies, including payment gateways, shipping solutions, and CRM systems.
• Collaborate with IT and development teams to ensure seamless integration and functionality of e-commerce platforms.

Data Analytics & Reporting:

• Provide detailed reporting on e-commerce performance, key metrics, and ROI analysis.
• Develop custom dashboards for tracking KPIs such as traffic, conversion rates, revenue, customer lifetime value (CLV), and customer acquisition cost (CAC).
• Present insights and recommendations to clients based on real-time data and market trends.

Team Leadership & Cross-Functional Collaboration:

• Lead and mentor teams in product management, e-commerce operations, and UX design.
• Build strong relationships with internal stakeholders (e.g., sales, marketing, and technology teams) to drive alignment across the company.
• Foster a culture of collaboration, innovation, and data-driven decision-making.

   

Qualifications:

• Bachelor’s degree in business, Marketing, Engineering, or related field (MBA preferred).
• 10+ years of experience in product management, e-commerce, or related fields, with at least 5 years in a leadership role.
• Proven track record of launching successful products and driving e-commerce growth.
• Strong knowledge of e-commerce platforms (Shopify, Magento, etc.), digital marketing tools, and analytics platforms (Google Analytics, etc.).
• Excellent leadership, communication, and project management skills.
• Strong understanding of the luxury goods or retail space (preferred but not required).

   

Working with US:

We don’t call ourselves the Ashcorp family for nothing – you can feel the buzz and atmosphere as soon as you walk into our office. Creativity flows from person to person and across departments, helping us create the empowered movement of love, inclusion, equality, and acceptance behind our brand. We encourage everyone to be themselves, and if you bring your best self to work every day, you truly have the power to make a difference and contribute to our brand's success.

Your benefits:

• Competitive salary package with performance-based bonuses.
• Flexible working hours. Our hybrid working model "Ashcorp of work" is as individual as your personal needs.
• Exclusive discounts for shopping: benefit from discounts for company products and exclusive access to new collections.
• Yearning for career growth; we provide opportunities for career growth and advancement within a rapidly expanding global brand.

Application process

Please send the following to careers@ashluxuryhq.com marked “Head of E-commerce” in the subject line:

• CV 1 x A4 page cover letter

Ashcorp is dedicated to supporting a more ethical and inclusive industry. We believe that diversity in all forms makes the workplace conductive and richer. This gives everyone to express their talents, both individually and collectively. In the spirit of inclusivity, qualified applicants will be considered regardless of age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual.