Global PR & Influence Director

POLENE

Established in 2016 by three siblings, Polène crafts a collection of leathergoods that blends minimalism and creative exploration to offer unique shapes and signatures achieved through excellent craftsmanship.

The leather, sourced exclusively from certified Italian and Spanish tanneries, is sculpted to create organic forms, folds, drapery effects, or weavings.

The manufacturing process is entrusted to our artisans in Ubrique, a city in Spain specializing in high-end leathergoods, which hosts all of Polène's production trades.

Since 2023, Polène has been expanding into a new realm of expression: jewelry. Thematic collections explore nature, from the undulations of the wind to the textures of rocks sculpted into the material.

THE POLENE ENVIRONMENT

As a Global PR & Influence Director, you will help Polène shine internationally by developing ambitious, high-impact communications strategies.

You will be responsible for ensuring the quality of the brand's visibility. You will play a key role in conveying the brand's DNA to the press, VIPs and influencers.

This position requires in-depth knowledge of the luxury and fashion sectors, and an excellent address book both internationally and in France.

Reporting to the CEO, you will manage a multicultural team of 20 international PRs based in Paris and NYC, each representing their own market.

You will define the global visibility dynamic while maintaining a local approach for each country.

WHAT THE POLENE ADVENTURE HOLDS FOR YOU

1/ Drawing up and implementing PR and influencer communication plans

• Establishing and maintaining an excellent relationship with magazine editors, as well as VIPs and TOP influencers
• PRESS: ensuring excellent press visibility (print and web), identifying speaking opportunities, creating unique reports on the brand, transcribing the House's values as faithfully as possible
• INFLUENCE/VIP: defining and deploying an influence strategy for each market aligned with the global strategy

2/ Support for markets

• Set quantitative and qualitative objectives for each market and support them in their implementation
• Support international Boutique openings

3/ KPI's

• Monthly analysis of the results of the strategies implemented and implementation of action plans for the following months

4/ Budget

• Building and monitoring the international budget by market

As part of your work, you will take part in 360 meetings involving the various divisions of the company.

KEYS TO SUCCESS

• You have at least 10 years' experience in PR, in a position of high responsibility
• You are fluent in English
• You have solid experience of working for a luxury or high-end brand with a strong international profile
• You have a strong interest in fashion and leather goods
• You have a very international profile, with a focus on the US, Europe or Asia
• You have an excellent address book in the media/fashion sector, particularly in the US market
• You have a strong VIP and influential network
• You are known for your excellent interpersonal skills and excellent presence
• You have significant experience in team management
• You have knowledge of the different medias and you are open to the environment in which the world of fashion and luxury evolves
• You enjoy traveling and are prepared to do so on a regular basis

WHAT THE MAISON OFFERS YOU

• A corporate culture that celebrates craftsmanship, expertise, and passion.
• Offices located in the heart of the 9th arrondissement of Paris.
• Integration into new premises starting from November 2024, located rue du Louvre in the 2nd arrondissement. A total of 3500m² entirely dedicated to our employees.
• A ClassPass subscription for sports and well-being.
• Privileged access to the maison’s exclusive sales.
• Preferential rates for you and your loved ones throughout the year.
• ALAN health insurance, of which 60% is covered by Polène.
• Access to networks of nurseries such as ‘People and Baby’ and ‘Les Petits Chaperons Rouges’.
• A SWILE restaurant voucher card with a face value of 10 euros, 50% covered by the Maison.
• The opportunity to work remotely one day a month.
• Reimbursement of your transportation pass up to 50% or a Sustainable Mobility package of 40 euros per month.
• Acquisition of 8 RTT (Working Time Reduction) and 25 days of annual leave.

Maison Polène is committed to diversity and inclusion within its teams.