Consumer and Marketing Insights Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

Burberry is looking for an experienced Consumer and Marketing Insights Manager to join the team. This role aims to cultivate a heightened focus on insights within the Marketing team, facilitating more informed decision-making and enhancing the effectiveness of marketing strategies for the Burberry brand. Within this role you will spearhead the insights requirements of the Marketing Department collaborating with colleagues across the broader business, encompassing strategy development, objective setting, KPI formulation, and identifying measurement and research opportunities to enable intelligent and agile decision-making.

RESPONSIBILITIES

• Collaborate with teams across marketing and the broader business to emphasise the value of insights and consumer research, empowering teams to deliver results rooted in data-driven insights.
• Work together with channel leads across marketing to develop strategies with data and insights as a key component of the development process.
• Develop, manage, and track Marketing KPIs across the department to analyse performance, extract findings, and identify development opportunities
• Create and deliver Marketing reports on campaigns and activations, global and regional KPIs regularly, collaborating closely with Marketing channels and region leads
• Collaborate closely with our research partner to own and manage the execution of our Brand Tracking study across multiple markets
• Lead the briefing, design, and execution of broader primary research to better understand consumers and market trends, enabling agile decision-making and supporting marketing and business growth
• Conduct in-depth analysis of secondary sources to extract broader market and consumer insight. This involves identifying growth opportunities, closely monitoring competitors, and understanding the luxury fashion industry
• Collaborate with Data & Analytics to bridge the gap between data and marketing, establishing a sustainable workstream between the two functions resulting in actionable outcomes
• Utilise data from multiple Marketing and business sources to develop a holistic performance perspective, while responding to ad-hoc stakeholder requests with timely analysis using Insight tools
• Develop a learning agenda from insights and data gathered, rolling it out to the marketing department to ensure an ongoing growth cycle

PERSONAL PROFILE

• Extensive research design and delivery experience, with strong expertise in both quantitative and qualitative analysis, including statistical techniques and social listening.
• In-depth understanding of marketing ecosystems, data sources, and analytics with proficiency in Marketing Mix Modelling, Econometrics, and data visualization.
• Analytical mindset with keen attention to detail, capable of identifying key findings, trends, and their implications for marketing strategies, while conveying a compelling data-driven narrative.
• Strong ability to build trust and collaborate effectively with colleagues and teams across different functions, fostering robust relationships.
• Confident presenter with the ability to engage diverse stakeholders, uncovering insights to inform business strategies and shape marketing approaches.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.