Remo Ruffini
Chairman & Chief Executive, Moncler
After years at his father’s apparel group, he bought the ailing brand and grew its ‘down jacket’ appeal, drawing several rounds of investment.
Remo Ruffini is the chairman and chief executive of Moncler. Since his purchase of the Moncler Group in 2003, he has helped establish the company as a leading luxury group built around sportswear maker Moncler, as well as Henry Cotton’s, Marina Yachting and Coast Weber & Ahaus.
Under Ruffini’s leadership, the once floundering Moncler (an abbreviation of Monastier de Clermont, a village in the mountains near Grenoble) has focused its offering around its signature quilted down jackets and become one of the most sought after apparel brands in the world, showing twice yearly at Paris Fashion Week and attracting a global customer base.
A graduate of fashion marketing from the University of Boston, Ruffini began his career working alongside his father in his creative design and marketing company Gianfranco Ruffini Limited. Moving back to Italy in 1984, Ruffini launched two clothing labels, New England Company and Ingrose, both of which were sold to the Stefanal Group in 2000.
Ruffini’s creative direction at the helm of Moncler has introduced strategic partnerships with Balenciaga and also launched the highly successful Gamme Rouge and Gamme Bleu lines designed by Giambattista Valli and Thom Browne . In 2018, Moncler presented the Moncler Genius project, incorporating visions from various creatives including Craig Green and Valentino's Pierpaolo Piccioli .
In 2017, Ruffini was named Entrepreneur of the Year by EY, and in 2018 he was named "Knight of Labour" in Italy, one of the highest recognitions bestowed by the president of the Italian Republic.
VITAL STATISTICS
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
Explore
Moncler CEO Outlines Latest ‘Genius’ Strategy
Edward Enninful, Donald Glover, A$AP Rocky and Lucie and Luke Meier of Jil Sander are among the ‘Geniuses’ who will each build a house for the Italian skiwear specialist’s 30,000-square-foot ‘City of Genius’ activation in Shanghai this month, Remo Ruffini tells Tim Blanks.
Moncler CEO Outlines Latest ‘Genius’ Strategy
Edward Enninful, Donald Glover, A$AP Rocky and Lucie and Luke Meier of Jil Sander are among the ‘Geniuses’ who will each build a house for the Italian skiwear specialist’s 30,000-square-foot ‘City of Genius’ activation in Shanghai this month, Remo Ruffini tells Tim Blanks.
Moncler CEO Strengthens Grip on Company With LVMH Deal
Remo Ruffini is tightening his control of the outerwear specialist after striking a deal with LVMH, which will take a stake in the Ruffini investment vehicle that is Moncler’s biggest shareholder.
Moncler’s Plan to Take Back the Mountain (And Stay at Luxury’s Summit)
After a year of industry-beating growth, CEO Remo Ruffini is leaning into promoting core lines like the Grenoble mountain sports range and bread-and-butter puffer jackets.
Moncler ‘Genius’ to Collaborate with Jay-Z’s Roc Nation, Mercedes-Benz
The outerwear giant’s London Fashion Week outing will also showcase new collaborations with Adidas, Alicia Keys and Pharrell Williams in a bid to broaden the initiative’s reach.
Sacai, Moncler and the Future Tense
Sacai designer Chitose Abe sees her small but perfect collaboration with Moncler as an intellectual exercise that reflects on the distant future of Remo Ruffini’s skiwear behemoth, writes Tim Blanks.
Remo Ruffini on Moncler’s Reset
The executive talks about the future of the company’s Genius project, and key opportunities for growth.
Remo Ruffini’s Plan for Moncler and Stone Island
Ahead of its first investor day in four years, the Italian outerwear giant’s chairman and CEO lays out a strategy for the future of Moncler Genius, Stone Island, M&A and more.
Why Luxury Brands Want in on Football
Fashion and football have a complicated history, but labels from Dior to Moncler now see major opportunities in the world’s most popular sport.
As Armani Speculation Swirls, What’s Next for Italy’s Dealmaking Surge?
The current wave of mergers and listings is expected to grow as big groups like LVMH and Kering surge ahead and Italy’s last remaining luxury independents face pressure to bounce back from the pandemic while juggling succession planning and digital transformation.
As Armani Speculation Swirls, What’s Next for Italy’s Dealmaking Surge?
The current wave of mergers and listings is expected to grow as big groups like LVMH and Kering surge ahead and Italy’s last remaining luxury independents face pressure to bounce back from the pandemic while juggling succession planning and digital transformation.
Luxury Ends 2020 on a Positive Note
The SLI ended both the month and the year in positive territory, virtually against all odds given the impossibly unpredictable trading environment.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
