Filson

Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.

Lower consumer prices and pending interest rate cuts won’t completely solve fashion’s economic woes, but a rosier outlook this year gives brands a chance to drive profitable growth as consumer spending rebounds.

With Shinola, and now Filson, the founder of watchmaking behemoth Fossil wants to bring integrity to accessible luxury. But can he profit from good intentions?