Donald Trump
How Brands Survive the Election Ad Blitz
Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.
Fashion Leaves the Trump Years Behind
This week, everyone will be talking about the incoming Biden administration, plus Prada and the rest of the men’s shows in Milan and Paris. Get your BoF Professional Cheat Sheet.
Fashion Needs a Ceasefire in the Trade Wars
With Joe Biden preparing to reboot US trade relationships, a potential breakthrough in the Brexit deadlock and the creation of the world’s largest trade bloc in Asia, there is hope of one.
Biden Just Won a Narrow Victory. Is Washington Gridlock Good for Fashion?
This week, everyone will be talking about the results of the US election, the booming resale market, Singles Day and Farfetch's results. Get your BoF Professional Cheat Sheet.
American Fashion Executives on What Happens Now
Post-election, industry executives sound off on what they need to focus on next.
With the US Election Still Undecided, What Happens to the Fashion Industry?
Industry analysts and advisors predict what’s in store, both in the short and long term, no matter who wins.
How Is Fashion Voting in the US Election?
This week, everyone will be talking about the US election, Richemont's latest results and the start of the holiday shopping season. Get your BoF Professional Cheat Sheet.
The US Election: What’s at Stake for Fashion?
The outcome of a highly contentious presidential race in a deeply polarised superpower has significant implications for the global fashion industry.
Luxury Giants Urge UK Chancellor to Rethink Tax-Free Shopping Ban
Follow our live blog for continuous updates from the frontlines of fashion.
The Risks and Rewards of Dressing American Politicians
In a polarised country, dressing political figures can boost brand awareness and sales, but it can also backfire.