Norma Kamali

Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.

Norma Kamali is teaching an AI system to replicate her design style — “downloading my brain,” she calls it — so when the day comes that she steps back from her company, her creative legacy will carry on.

Norma Kamali has lasted 55 years in fashion by strategically reviving old styles and making them relevant for new customers. The formula requires more than a flip through the archives, though.

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