Vestiaire Collective

To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.

In the new season of the hit Netflix show, the resale platform makes a cameo, hoping that the appearance will boost its US business, which now accounts for 20 percent of its sales.

The move is more about marketing than finances. But it provides a good excuse to check in how the luxury resale player is adapting in a brutal marketplace for fashion start-ups and resale platforms alike.

Vestiaire Collective will now block 30 brands including Gap, H&M and Zara from its platform, adding to an earlier ban on Boohoo and other low-priced online retailers. It’s an eco-conscious spin on a broader push upmarket by secondhand companies.

Millions of low-cost fashion products are showing up in thrift stores and on resale sites, but that’s not curbing the industry’s primary growth.

Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.

Every year, millions of tons of old clothes are shipped around the world as part of the global secondhand clothing trade. Nonprofit The Or Foundation and Vestiaire Collective are lobbying for regulation that benefits the countries where they end up.

Chloé is set to become the first major luxury fashion brand to road-test digital product IDs that contain detailed information about the authenticity and eco-credentials of individual items and allow for easy resale via Vestiaire Collective.

The holiday sales bonanza promotes rampant consumerism. And yet, for many sustainably minded designers and founders it’s a valuable marketing moment they can’t resist.

Roughly 5 percent of listings will be hit by the move, the resale site said, as it seeks to position itself as an eco-conscious player at the upper end of an increasingly competitive market.