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The E-Commerce Search Bar Gets an AI Makeover
To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.
How Brands Can Beat the E-Commerce Slowdown
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
Revolve Makes a Case for Free Returns
The e-commerce retailer recorded the first drop in its return rate in more than three years, and unlike many of its peers, has held fast to its policy of free shipping for online returns.
This Week: Checking in on Fashion’s Unexpected Dealmakers
VF Corp. and Revolve both made surprising changes to their portfolios recently, and have an opportunity to give an update on their strategic visions when they release results this week.
Why Revolve Is Embracing Brick-and-Mortar
Facing declining sales and tumbling shares, Revolve Group Inc. is opening its first permanent store in Aspen after a successful pop-up, signalling a shift from its influencer-driven online model to meet growing consumer demand for in-person shopping.
Can Fashion Sell ‘Brat Summer’?
Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.
Why Revolve Is Buying Paris Couture House Alexandre Vauthier
The US e-tailer, a long-time stockist of Vauthier, is acquiring the label out of administration with plans to boost merchandising and e-commerce, BoF can exclusively reveal.
Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
What Happens When Coachella Is Just Another Concert
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers – and its status as one of fashion’s top marketing opportunities.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.