J.Crew

Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.

To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.

Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.

The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.

Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

For storied but faded labels, reissuing archival styles with modern twists is the easy part. Long-term revival requires intensive internal reorganisation.

J.Crew has been burned by relying too heavily on a creative who courted fashion insiders. But then, it has also been burned by not having a creative who courted fashion insiders. Has the brand finally found a happy medium?

Several major fashion firms, including VF Corp., The Gap and The RealReal, are without a permanent chief and experts say the turmoil at the top is a prime opportunity to reshape the industry’s leadership profile. MyTheresa and J.Crew CEOs discuss leadership.