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How Google Aims to Transform Shopping with AI
The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.
At Shop With Google, Supporting Independent Designers and Celebrating the BoF 500
In partnership with BoF, Shop with Google is celebrating independent designers and entrepreneurs. In addition to providing technology and commercial features designed to support their business models, as part of the partnership, BoF will share lessons for success from leading independent design business The Attico. BoF spoke to Stephanie Horton, Google’s senior director of global commerce marketing, at the BoF 500 Gala.
At Shop With Google, Supporting Independent Designers and Celebrating the BoF 500
In partnership with BoF, Shop with Google is celebrating independent designers and entrepreneurs. In addition to providing technology and commercial features designed to support their business models, as part of the partnership, BoF will share lessons for success from leading independent design business The Attico. BoF spoke to Stephanie Horton, Google’s senior director of global commerce marketing, at the BoF 500 Gala.
How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
The Big Money in AI Might Be for Marketing
A number of new AI features from big tech players like Google and TikTok are aimed squarely at marketers willing to spend on tools that make it easier to create ads that grab shoppers’ attention.
How Google Is Making It Easier to Find Dupes
Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.
Google Is Rolling Out New Generative-AI Shopping Features for the Holidays
The search and advertising giant on Thursday announced three new tools aimed at assisting online shoppers with their purchases.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Google Thinks It Has Cracked Virtual Try-On With Generative AI
The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.
Google Is Testing Generative AI for Shopping
The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?