Roblox to Sell Physical Goods Through Shopify Integration
It’s the first of many integrations with e-commerce platforms Roblox said it is planning for next year.
How Google Aims to Transform Shopping with AI
The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.
The E-Commerce Search Bar Gets an AI Makeover
To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.
After Months of Designing with AI, Norma Kamali Isn’t Looking Back
Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.
Eyewear’s Disruption by Smart Glasses May Have Already Begun
Meta is widely expected to unveil its first augmented-reality glasses this week, but it's the company's more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.
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How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
Social Media’s Unsavoury Upside for Luxury Brands
Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.
Revolve Makes a Case for Free Returns
The e-commerce retailer recorded the first drop in its return rate in more than three years, and unlike many of its peers, has held fast to its policy of free shipping for online returns.
How Much Should Brands Worry About AI’s Environmental Impact?
AI’s appetite for energy is undeniable. It’s also not exceptional in the context of all the ways fashion businesses impact the environment.
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The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances
Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.
What Google’s Reversal on Cookies Means for Advertisers
Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.
The Technology That Made Fashion Possible
A simple innovation still in use today likely allowed prehistoric humans to turn clothing into the complex social signals they are now, according to researchers.
What’s Driving Eastern Europe’s Fashion-Tech Boom?
From the Baltics to the Balkans, Eastern Europe has emerged as a hotbed for online resale players, virtual try-on start-ups and other fashion-tech firms with global ambitions.
The News in Brief
Vans Hires Former Lululemon Product Chief as Brand President
Sun Choe will join the Vans leadership team as the brand tries to revive its flagging sales.
Aura Blockchain Consortium Says It Has Logged More Than 40 Million Products
The group’s digital product passports are now in use by brands such as Prada, Loro Piana, Maison Margiela and more.
Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon
A complaint by climate-advocacy group Stand.earth prompted the inquiry.
Allbirds Names New CEO as Sales Slide Continues
The company announced the news as it reported a drop in sales and increased losses for 2023.
Nike to Lay Off 2% of Workforce
The sports giant said it would redirect resources to reignite growth in its top categories.
Peer-to-Peer Fashion Rental Player Pickle Raises $8 Million
The company is one of a handful trying to make fashion rental work through a model that doesn’t entail buying and managing inventory itself.
Aura Blockchain Consortium Names New CEO
Romain Carrere, a tech entrepreneur whose background includes advising web3 start-ups and luxury companies, is tasked with driving the group’s “new phase of growth.”