Everlane Hires Former Fear of God Executive as its New CEO
The apparel brand hired Alfred Chang to replace Andrea O’Donnell, who left the company in January after leading Everlane’s return to profitability.
How Brands Survive the Election Ad Blitz
Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.
Direct-to-Consumer
The Debrief | How Dupe Culture is Challenging Traditional Luxury
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by e-commerce correspondent Malique Morris to explore how brands are offering affordable alternatives to luxury goods, and reshaping consumer expectations in the process.
The Debrief | How Dupe Culture is Challenging Traditional Luxury
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by e-commerce correspondent Malique Morris to explore how brands are offering affordable alternatives to luxury goods, and reshaping consumer expectations in the process.
How Mytheresa Can Make Its YNAP Deal Work
The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.
Altuzarra Nabs Investment From New Venture Fund P180
The 16-year-old womenswear label is partnering with the investment firm to ramp up its direct-to-consumer business.
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Luxury
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Why Mytheresa Bought Yoox-Net-a-Porter
The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.
Retail
How the US Port Strike Will Impact Fashion
Following the closing of ports on the East and Gulf coasts, which accounts for more than 50 percent of apparel and accessories imported in the US, retailers are left to figure out how to get their goods to their stores and customers ahead of the busiest time of year.
How the US Port Strike Will Impact Fashion
Following the closing of ports on the East and Gulf coasts, which accounts for more than 50 percent of apparel and accessories imported in the US, retailers are left to figure out how to get their goods to their stores and customers ahead of the busiest time of year.
The Debrief | Why Does Menswear All Look the Same?
Executive Editor Brian Baskin dives into whether and why men’s style is getting stale, and the brands that are trying to do something about it, with BoF correspondents Malique Morris and Lei Takanashi.
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Direct-to-Consumer
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Mytheresa Grows Sales Amid Continued Focus on Top Clients
After surviving the luxury e-commerce slowdown this year, Mytheresa is preparing for the future by introducing new initiatives to retain its stronghold on its highest spending customers.
How Franchising Can Help Beauty Start-Ups Grow
More brands are charting brick-and-mortar expansions through franchise partners despite the challenges that come with the business model.
Trinny London Opens Its First Flagship Store
The UK-based digitally native beauty start-up’s yellow storefront on King’s Road is a major element of its push to reach $100 million in annual sales.
The News in Brief
Telfar to Launch Real Leather Bags
The brand, known for its perpetually sold-out “Bushwick Birkin” totes made from vegan leather, is launching a range of pebble leather bags, priced as high as $960.
Lanvin Group Posts 20% Drop in Sales Amid Luxury Slowdown
The Lanvin and Sergio Rossi owner expects the year to remain challenging but is betting on a creative overhaul to reignite sales growth at the company.
Farfetch to Shutter Its E-commerce Software Service
The luxury e-tailer is closing Farfetch Platform Solutions, which provides online shopping tools for retailers like Harrods, as Farfetch’s operating losses drags down its new owner Coupang’s profits.
Warby Parker’s E-Commerce Returned to Growth in the Second Quarter
Warby Parker’s revenue grew 13 percent year over year to $188 million in the second quarter of 2024, a slight drop in growth from its previous quarter’s 16 percent jump. But the eyewear maker made significant inroads in growing its bottom line and improving two of its weaker spots: e-commerce sales and active customers.
Allbirds Meets Revenue Expectations, Narrows Losses
Allbirds’ sales fell 27 percent year over year to $52 million in the second quarter, but that was more than enough to keep the company within its previous guidance.
Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy
Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.
Warby Parker’s Sales and Profits Soar in 2024
The company’s main growth driver was its continued store openings, with eight new locations during the quarter and a total of 40 anticipated for 2024.