Sheena Butler-Young

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by e-commerce correspondent Malique Morris to explore how brands are offering affordable alternatives to luxury goods, and reshaping consumer expectations in the process.

Fashion schools have to play the long game in recruiting industry professionals who meet the high expectations of today’s students — from mentorship to staying on top of industry trends.

Senior correspondent Sheena Butler-Young sits down with beauty correspondent Daniela Morosini to explore how brands handle the fallout from product launch failures and hair loss claims.

In a post-pandemic working world, most companies recognise they can’t be as prescriptive about where their employees live and work — but increased flexibility has only made negotiations more complicated as both sides try to strike the right balance.

BoF Senior Correspondent Sheena Butler-Young and Retail Editor Cathleen Chen discuss the ongoing struggle of American department stores to remain relevant and what lessons they might learn from their European counterparts.

BoF senior correspondent Sheena Butler-Young and luxury editor Robert Williams dive into the ongoing struggle for diversity in fashion’s top creative roles.

Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.

Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.