Daniel-Yaw Miller

Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.

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After exiting his A-Cold-Wall brand last year, the Virgil Abloh protégé is the latest designer to ink a deal with the Spanish fast fashion giant, widening access to his new SR_A menswear vision.

As a basketball player for Louisiana State University, Reese was a force on and off the court, winning everything there was to win and earning the nickname “Bayou Barbie” for her fierce looks. Now, the breakout WNBA star and BoF 500 member is making waves in fashion and beauty — from pre-game “tunnel walks” to red carpet appearances — and netting deals with major brands.

The tie-up will involve several of LVMH’s houses, including Louis Vuitton, Moët Hennessy and TAG Heuer.

Sales missed expectations and the company withdrew its guidance, laying bare the challenges facing Elliott Hill as he prepares to lead the brand.

Rising talents and industry legends united to celebrate the new members of the definitive index of people shaping the global fashion industry.

Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.