The State of Fashion

With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.

The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.

Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.

The State of Fashion 2024 explores how the frequency and intensity of extreme weather-related events are leaving the industry’s value chain increasingly vulnerable.

For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.

According to The State of Fashion 2024, a potentially volatile global economy and geopolitical tensions in the coming months could further dent consumer confidence in key markets, requiring fashion brands, retailers and suppliers to bolster contingency planning and double down on operating efficiencies, among other measures.

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty.

From her vantage point as managing partner at a global private equity firm, Glynn explores for The State of Fashion: Beauty the enduring opportunities beauty provides investors.

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.