Levi Strauss & Co.

In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.

The fashion giants are mid-turnaround, but could use strong quarterly results to buy time for their plans to kick in.

Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.

As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.

With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.

Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.

The Uniqlo owner said it will continue to operate in Russia, even international pressure in response to the country’s invasion of Ukraine sees waves of companies pull out.

The Italian e-commerce firm named Yoox Net A Porter Group vet Alessandra Rossi chief executive officer, while British Vogue’s Olivia Singer will join i-D.