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How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
How Paper Bags Became Designer Accessories In Their Own Right
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
BoF Insights | Can a New Investment Help eBay Build Luxury Resale Street Cred?
Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.
Love Island Still Turns Heads for Fast Fashion
This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.
A Guide to South Korea’s Booming E-Commerce Market
The pandemic set off an online shopping frenzy in what was already one of the world’s most digitally savvy countries. Here’s what brands need to know.
After a Record-Breaking Year, What’s Next for Men’s Resale?
Blockbuster sales and multi-billion dollar valuations have led to a critical growth stage, with platforms like StockX and Goat delving further into apparel and accessories.
The Key to Asia’s Resale Market
The resale revolution is catching on in countries with no culture of thrift stores, but platforms must still work hard to quash taboos and change the consumer mindset.
Power Moves | Sephora Names New President and CEO, Courrèges Hires Artistic Director From Louis Vuitton
This week, Martin Brok succeeded Chris de Lapuente as president and chief executive of LVMH-owned Sephora, while Nicolas Di Felice joined Courrèges as artistic director.