Rothy's

The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.

After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.

Some digitally native start-ups are buying or building factories to cut production times and control quality. But not every company is built to handle manufacturing themselves.

Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.

Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.

Selling to another gender offers growth opportunities but comes with a unique set of challenges for marketers.

The direct-to-consumer footwear company is releasing sneakers and loafers in a bid for the men’s footwear market.

Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.

This week, Allbirds appoints an Old Navy executive to its board, while LVMH brand Moynat brings in a new CEO from stablemate Sephora.

DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.