Diptyque

Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.

As interest in both self-care and home decor flourish, scented candles have become indispensable accessories. And thanks to Instagram, fashion houses and indies alike have entered this market with products that go way beyond glass jars with stickers.