Sephora

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.

Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.

Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.

An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.

The influencer-founded beauty brand, known for its hybrid skincare and makeup products, will join private equity firm TSG’s brand roster.

The fitness mogul’s fragrance debut will be available to order directly from her e-commerce site starting Thursday.

Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.

By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.

Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.

Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials.