Ulta Beauty

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.

The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.

Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.

An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.

By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.

In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.

In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.

As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.

Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.