Robert Cordero

19-year-old Bach Buquen’s ‘hetero dude’ image could push more of his male Gen-Z peers to buy into cosmetics, creating growth opportunities for brands with genderless lines.

The “luxury social wellness club” is expanding in response to growing consumer demand for self-care treatments.

But the fast-rising daughter of Mario Sorrenti and Mary Frey is no nepo baby. ‘I didn’t become a photographer because my dad’s a photographer,’ she says.

As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.