Fenty

Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.

Scenting ultra-exclusive events is beauty’s next big branding opportunity.

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.

LVMH’s decision to pull the plug on the Fenty fashion label it launched with Rihanna only two years ago underscored just how elusive start-up success has been for Europe’s big luxury groups.

LVMH has struggled to build fashion brands from scratch before. Its latest attempt was complicated by high prices that weren’t a good match for Rihanna’s broad fan base.

Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?

This week, renowned journalist Robin Givhan expands her role at The Washington Post, while Bastien Renard joined Rihanna's LVMH-owned Fenty brand as its new managing director.

While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.

British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?

At the star-studded gala, guests including Donatella Versace, Tom Cruise and Rihanna celebrated fashion’s hottest talents and looked to a more inclusive future.