Fragrance

Daniel Bense, a former Aesop executive, is putting his learnings from the Australian megabrand to work in a new premium personal care company.

A primer from personal care CEO Katie Sturino, who actually did so.

This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.

The British bath and body brand has been trying to grow its fragrance credentials since 2019. This week, it’s rolling out a brand refresh and new collection called Artists of Note, its boldest move yet.

As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.

For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.

An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.

Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.

Lemme is a bigger brand than anyone wants to admit—even her.

Gourmand fragrances are a shortcut for Gen-Z emotional investment.

The pop singer’s fragrance line Tsu Lange Yor hopes to stand out in a crowded category by embracing wholesale early and by not relying solely on Sivan’s star power.

Fiscal proof that celebrity alliances work (if the product also works).