VFiles

Each season, VFiles invites industry experts to guide designers, makeup artists and stylists in a group runway show at New York Fashion Week.

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

BoF can exclusively report that fashion site VFiles is set to stage a user-generated fashion show at New York Fashion Week, featuring three designers from their online community: Ammerman Schlösberg, Maria ke Fisherman and Sam Mc.

With a unique aesthetic vocabulary, an influential stockist base and incipient production in Asia, luxury streetwear label Hood By Air is poised for growth. BoF spoke to designer Shayne Oliver about the cult brand he’s taking to the next level.

In a departure from the traditional model, a number of upstart fashion media companies targeting the Internet generation are taking a dramatically different approach to content, platform and monetisation.