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What Fashion Needs to Know About Gen Alpha’s Social Media Restrictions
At least 15 US states have enacted policies regulating cell phone usage among teenagers and children, pointing to the youth mental health crisis and other potential harms of incessant access to the internet. For marketers, the laws pose a barrier to reaching young consumers as well as an opportunity to get to know this cohort better.
What Fashion Needs to Know About Gen Alpha’s Social Media Restrictions
At least 15 US states have enacted policies regulating cell phone usage among teenagers and children, pointing to the youth mental health crisis and other potential harms of incessant access to the internet. For marketers, the laws pose a barrier to reaching young consumers as well as an opportunity to get to know this cohort better.
Why Brands Are Inviting Customers on Influencer Trips
Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.
The Widening Gap Between Influencers and Creators
The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
Dior: How to Build a Long-Term Brand Image
Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.
Dior: How to Build a Long-Term Brand Image
Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.
The Beauty Brands Driving Explosive Sales Growth From TikTok Videos
A cadre of beauty start-ups, including Millie Bobby Brown’s makeup brand Florence by Mills, have mastered the difficult task of turning TikTok users watching clicky content into paying customers.
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
Unravelling What Threads Means for Fashion
Brands including Nike, American Eagle and Fashion Nova have jumped on Meta’s Twitter alternative, but the app has yet to prove its staying power or that it offers real benefits to fashion brands.
Threads: What Fashion Needs to Know About Meta’s New Twitter Challenger
Meta’s social network, which launched Wednesday, is the biggest competitor yet to the Elon Musk-owned platform and potentially gives fashion an important new channel for reaching audiences.