SOCIAL MEDIA SPECIALIST

We are seeking a dynamic and experienced Social Media Specialist to join our Global Markating team. The ideal candidate will have at least 3 years of experience in social media management, strategy, and content creation. This newly created role requires a deep understanding of social media platforms, trends, and analytics. The Socia Media Specialist will be responsible for developing and executing our social media strategy to enhance our brand presence, engage our audience, and drive business growth.

Primary Purpose

The Social Media Specialist will spearhead our social media strategy, driving engagement, brand awareness, and growth across social platforms. With at least 3 years of experience in social media management, this role requires a strategic thinker with a proven track record of developing and executing successful social media campaigns. The ideal candidate will have a deep understanding of social media trends, analytics, and best practices.

Key Responsibilities

• Conceptualize and manage social media campaigns that drive engagement, brand awareness, lead generation and conversion, including but not limited to Instagram, Facebook, YouTube, LinkedIn, TikTok - ensuring channels align with overall marketing objectives and drive measurable results.
• Scale organic content across all key channels.
• Monitor, analyse, and report on social media performance metrics using various tools, dashboards, and native platform analytics insights.
• Provide regular reports and actionable recommendations for improvement. Community management, engage and respond to comments and direct messages while cultivating a passionate and engaged online community.
• Capture and edit assets, reels, and videos that creatively highlight our products, stores, and seasonal design inspiration, ensuring they align with our global marketing plan and brand guardrails.
• Oversee social media advertising budgets and campaigns for Australia and the USA, optimizing spend and ensuring cost-effectiveness.
• Work closely with our external agency to support WeChat & Little Red Book channels. Collaborate with cross-functional teams, including marketing and ecommerce to ensure cohesive messaging and branding across all channels.
• Collaborate with marketing managers to support content creation, influencer and creator plans to build brand awareness.
• Responsible for crafting compelling captions that effectively convey the brand's message to our social media audience.
• Identify new opportunities for growth and innovation in line with global strategy and brand pillars.
• Maintain thorough ongoing knowledge of the competitive environment.
• Trend monitoring.
• Assist with various ad hoc marketing tasks as needed.  

Key Requirements:

• College degree preferred.
• Knowledge of SEO and content marketing strategies.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite)
• At least 3+ years of experience in social media, content development or digital marketing experience with a proven track record of successful campaigns. Luxury and fashion industry experience is an advantage.
• Deep understanding of social media platforms and tools. Strong analytical skills with experience in data-driven decision making.
• Excellent communication skills, with the ability to craft compelling content and engage diverse audiences.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects.
• Organized, self-starter, collaborative, team player. Strong attention to detail. Flexibility and willingness to pivot based on business needs
• Must have working rights within Australia 

The role joins a tight knit team of brand professionals in a business that values creativity, ideas and effort. Your enthusiasm and drive to deliver at a high standard will be rewarded with a positive, warm, supportive and friendly environment that places importance on work/life balance, training, development and career growth opportunities.

Helen Kaminski is an Equal Opportunity Employer and actively supports Human Rights, and all Equality legislation. Our ethos is to respect and value people’s differences and celebrate diversity to help everyone achieve more at work as well as in their personal lives so they feel proud of the part they play in our success. We believe all decisions about people at work should be based on the individual’s abilities, skills, performance, behaviour, and our business requirements.