VF Corp

Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword.

VF Corp. and Revolve both made surprising changes to their portfolios recently, and have an opportunity to give an update on their strategic visions when they release results this week.

North Face owner VF Corp is selling the streetwear juggernaut to the Italian eyewear giant for $1.5 billion in cash. BoF breaks down the deal.

The French-Italian eyewear giant has agreed to buy the streetwear juggernaut from VF Corp. for $1.5 billion in cash, adding another lifestyle brand to a stable that already includes Ray-Ban and Oakley.

Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.

We’re in the thick of earnings season, with over a dozen major fashion and beauty companies reporting their quarterly and full-year results. Here’s which ones to watch out for, and why.

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.

New contentious shareholders are seldom welcomed by their target companies, but analysts say the owner of Vans and Supreme should take heed of its latest activist investors, which are pushing the group to cut costs, sell off assets and pay down debt.

The streetwear giant’s creative director has submitted a letter of resignation, seen by BoF. Emory was Supreme’s first high-profile appointment since it was acquired by VF Corp in 2020.

Big brands are betting on regenerative agriculture to help reduce their environmental impact. But without clearer standards, the fashionable concept risks becoming a greenwashing tool.