Dickies

Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword.

Luxury brands, local labels, major exhibitions and digital platforms are driving a more complex and increasingly fragmented streetwear sector in China.

This week, Interview’s executive editor joins Highsnobiety as editor-in-chief, while Bertrand Guyon is appointed to Dior as part of Maria Grazia Chiuri’s studio.

Partnerships with Opening Ceremony and other brands have pushed the workwear stalwart to the centre of America’s fashion conversation — just in time for it to be scooped up by a massive clothing conglomerate.

The deal, announced Monday, supplements VF’s portfolio, which already includes Wrangler and Timberland. Sales in the workwear category rose 8 percent last quarter, outpacing sportswear and fashion denim.