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How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword.
Australia’s Wildfires Serve as a Rallying Cry for Fashion
The disaster has increased the pressure on brands to show they care about climate change, offering a grim picture of the potential future for retail if nothing is done.
Wrangler Jeans Are Headed to China
Kontoor Brands Inc, whose Lee line is already the biggest denim brand in China, plans to bring its other big American jeans name to the world’s largest consumer market within a year.
The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future
This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.
VF Corp's Quarterly Revenue Tops Estimates
The company has ramped up efforts in reshaping its portfolio and elevating its most powerful brands like Vans, Wrangler and Timberland.
As Athleisure Cools, Denim Heats Up
A slowing demand for leggings has given way to the rebound of the denim sector, driven by Millennial desire for retro styles, customised product and technical fabrics.
