Lacoste

Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.

Creative director Pelagia Kolotouros and CEO Thierry Guibert are banking on a retail-driven strategy and fresh focus on fashion and tennis to power the brand’s growth.

After sales hit €2.5 billion last year, the French heritage label known for its crocodile-logoed polos is looking to its new ‘Lacoste Arena’ retail concept to help power its next chapter of growth.

BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.

Chanel, Cartier and Armani are focused on Dubai as the world expo gets underway but more comprehensive localisation strategies are needed across the Gulf for brands to fully benefit from the post-pandemic repatriation of luxury spend.

The rise of teenager Tobias McIntosh’s South Los Angeles brand shows how entrepreneurs from once unlikely places can build fashion businesses.

This week, Michele Norsa returns to Ferragamo as executive deputy board chairman after exiting in 2016, while Louis Vuitton hires former Mulberry designer Johnny Coca to lead its women’s leather goods division.

Designer Louise Trotter has talent and taste, but needs to fine-tune her vision for the brand.

Brands like Dior, Chanel and Yves Saint Laurent have always sold a piece of Paris — the world’s temple to luxury fashion — along with their handbags. But France’s bi-polar relationship with luxury is boiling over once again.

Swiss investor Maus Frères has entered exclusive negotiations with shareholders to take over French label The Kooples.