Beyoncé
The Kombucha Effect Comes for Hair Care
Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.
From Coachella to Stagecoach: Inside Beauty’s Big Bet on Festival Season
Beauty labels hope to court the concert set for both brand awareness and trendsetting opportunities.
Western Wear Was Already Big. Then Beyoncé Released Cowboy Carter.
The blockbuster album, whose cover features the pop star in a red, white, and blue Rodeo-inspired outfit, could be another watershed moment for the red-hot trend.
Beyonce’s New Hair Care Line Enters a Market Craving Disruption
The fragmented nature of the market for hair care products directed at Black women theoretically gives entrepreneurs an opening.
At the Golden Globes, a Red Carpet Comeback
After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
The Celebrity Fragrance Is Back
Facing an oversaturated beauty market, A-listers are returning to scents to profit off their image. Only now, you might find some of them stocked next to Byredo rather than at Walmart.
A Playbook for Michael Kors, Versace and Jimmy Choo
How the American ‘accessible luxury’ group Tapestry can capitalise on its newly acquired brands and more from BoF’s Imran Amed.
LVMH’s Tiffany Is on the Right Track
A swift management overhaul, ‘shock and awe’ marketing and new products have contributed to strong momentum since the group acquired the jeweller in January, writes Luca Solca.
Decoding the New Tiffany
This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.
Decoding the New Tiffany
This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.