Zegna

Milan men’s fashion week pitted a macho late-50s charm against the messiness of youth, reports Angelo Flaccavento.

‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cuccinelli and Loro Piana suggest demand for discreet propositions has staying power.

Tailoring was all over in the latest round of men’s shows, and with it a newfound sense of properness, reports Angelo Flaccavento.

The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.

Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.

The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.

Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.

Sales in America were boosted by the company’s acquisition of the Tom Ford fashion business, as well as double digit growth at Zegna and Thom Browne.

Its new digital tool makes it easier for clients to customise products in any combination of colours and fabrics they like, as long as they don’t try to mix a pink jacket with yellow pants.

Ermenegildo Zegna Group is currently seeing double-digit growth in stores after hitting €1.5 billion in sales last year. With a slowdown expected for luxury brands, chairman Gildo Zegna tells BoF the recently rebranded menswear giant is well-positioned to outperform.