H&M


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H&M Abandons 2024 Margin Target as Costs Hurt Profit
The retailer said a strong Swedish crown and costs related to shutting down its online fashion outlet Afound hurt profit, and that the cost of markdowns had increased over the quarter.
The Debrief | Fast Fashion Market Disruption With Shein and H&M
BoF Executive Editor Brian Baskin dives into how Shein’s rise has upended the fast fashion industry and explores how H&M is fighting back with BoF correspondents Sarah Kent and Cathleen Chen.
Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.
H&M’s Big Bet on Fashion’s Elusive Middle
In an exclusive interview, CEO Daniel Ervér outlined his strategy to turn the Swedish fast-fashion giant’s greatest weakness – its positioning above Shein but below Zara in the category’s pricing hierarchy – into a strength. It all kicks off with a collection due out next month.
H&M’s Big Bet on Fashion’s Elusive Middle
In an exclusive interview, CEO Daniel Ervér outlined his strategy to turn the Swedish fast-fashion giant’s greatest weakness – its positioning above Shein but below Zara in the category’s pricing hierarchy – into a strength. It all kicks off with a collection due out next month.
This Week: Levi’s, H&M and Nike Try to Clear a Low Bar; Couture Week
The fashion giants are mid-turnaround, but could use strong quarterly results to buy time for their plans to kick in.
Big Brands Reach ‘Historic’ Agreements to Support Higher Wages
PVH, H&M and Asos have signed binding commitments with global union IndustriALL to ensure their sourcing practices don’t undercut efforts to raise wages in Cambodia.
Did Mall Brands Just Win the Met Gala?
Well, not exactly. But some surprising names made an impression on the red carpet alongside the likes of Loewe, Alaïa and Balmain.
Are H&M and Zara Harming Forests in Brazil?
Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.
Are H&M and Zara Harming Forests in Brazil?
Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.
Can H&M and Zara Compete with Chinese Rivals?
With consumers tightening their belts in China, the battle between global fast fashion brands and local high street giants has intensified.
What’s the Plan at H&M?
The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.